Press Releases
Celebrate Memorial Day with Epic Roots and California Tree Fruit!
4/25/2005
Epic Roots and California Tree Fruit have joined together to promote California-Grown Māche Salads and peaches, plums and nectarines this Memorial Day.
These delicious California products have come together to create a recipe that is a light and nutritious way to celebrate the holiday and kick off summer. This quick and easy recipe features Epic Roots Māche, California peaches, plums, and nectarines, cucumber, basil, jalapeño pepper and lime juice -an opportunity for the retailer to cross-merchandise eight produce items!
Epic Roots will apply an On-pack 8-page Recipe Booklet that will include the recipe, nutritional information and serving suggestions for Māche using California Tree Fruit, as well as a 35 cents off coupon to generate future repeat purchases of Epic Roots Māche.
Māche is an excellent source of Vitamins A and C, Iron, Folic Acid, and Zinc. It is also a good source of Dietary Fiber, Potassium and Calcium. A recent study confirms that a three ounce serving of Māche contains 12% of the RDA of Omega 3 fatty acid vital for circulatory health, and a proven way to reduce the risk of heart attack. Māche also contains Lutein and has only 20 calories per three ounce serving.
California peaches, plums and nectarines are good sources of Vitamin C and contain other important vitamins and minerals like potassium and Vitamin A as well as an array of antioxidants and flavonoids. They contain no fat, sodium or cholesterol and provide beneficial fiber.
The booklets will be applied on each retail pack for the U.S. including all retail bags and clamshells of Epic Roots Māche and Māche Mixes shipped from May 13 through May 28, 2005.
For more information, please visit www.epicroots.com and www.caltreefruit.com 
Click here to download high resolution PDF (594k)
Memorial Day Māche, California Tree Fruit and Cucumber Salad with Lime Vinaigrette
Serves 4 to 6
Vinaigrette
2 Tablespoons lime juice
4 Tablespoons extra virgin olive oil
Sea salt and freshly ground pepper
Salad
2 California peaches, plums, or nectarines
4 ounces Epic Roots Māche, rinsed
1 cucumber, peeled and sliced
1/2 cup basil leaves
1 Jalapeño pepper, cut into slices (optional)
In a small bowl, thoroughly blend vinaigrette ingredients together. Wash the fruit, cut in half, remove the pits, and slice into thin wedges. Toss the Māche in a large bowl with half the vinaigrette. In a smaller bowl, toss the fruit and cucumber with remaining vinaigrette. Arrange the Māche salad and basil leaves on salad plates, then top salad with fruit and cucumber mixture. Garnish with jalapeño if desired.
About Epic Roots®:
Epic Roots was founded in 1998 by Todd Koons and is headquartered in Salinas, California. Epic Roots is dedicated to bringing exciting, beautiful and delicious produce to the American table.
Contact: Epic Roots LLC., Isaac Cronin, PR Director, 415-331-4604, isaac@epicroots.com
About California Tree Fruit Agreement:
The CTFA represents all growers of fresh California peaches, plums and nectarines and administers generic marketing programs for the California Peach Commodity Committee, the Nectarine Administrative Committee and the California Plum Marketing Board.
Contact: CTFA, Sheri Mierau, VP Marketing, 559-638-8260, smierau@caltreefruit.com