Customer Service Recommendations
- Know what they want. Most consumers like fruit that’s firm with a little give, but some like it crisp and crunchy and some like it soft and juicy. Talk to your customers about their preference to help them choose fruit that satisfies.
- Sell for the whole week. Most consumers buy some fruit for now and some for later. Help them find fruit that they can enjoy right away and some for in a few days.
- Teach ripening. If consumers want their fruit softer, tell them to ripen stone fruit at room temperature in a fruit bowl or paper bag, and to refrigerate it once it reaches the desired softness. Remind them not to refrigerate firm fruit, as refrigerator temperatures will stop peaches, plums and nectarines from ripening.
- Build their knowledge in store. Use point-of-sale material to educate consumers about fruit characteristics.
- Encourage alternate usage ideas. Most of the time, consumers eat peaches, plums and nectarines as snacks. Feature recipes and creative preparation ideas to encourage consumers to try something new.
- Help them learn more. Direct your consumers to www.eatcaliforniafruit.com for recipes and more information about California peaches, plums and nectarines.
