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Key Consumer Insights — What are your Customers Thinking?

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9. Key Finding

Peaches, plums and nectarines are most frequently eaten during the mid-afternoon hours or evening hours.

Opportunity

Promote ways to add peaches, plums and nectarines to morning and noontime meal habits; to expand consumer messages to promote peaches, plums and nectarines as a “pick-me up” and indulgent treat.