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Key Consumer Insights — What are your Customers Thinking?

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6. Key Finding

Fruit with a range of ripeness is what consumers seek when shopping. Over 80% say that they try to choose some fruit for the next day or so and some for later.

Range of Ripeness

Opportunity

Increase sales and consumer satisfaction by merchandising with an eye to consumer preferences, providing fruit at more than one level of ripeness, clearly labeled.