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Key Consumer Insights — What are your Customers Thinking?

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2. Key Finding

A range of sizes is acceptable to peach and nectarine consumers. Peaches and nectarines from cue ball to baseball size are most preferred by consumers. Some consumers say they will buy less if the fruit is racquetball size or softball size.

Opportunity

Offer consumers what they want: A range of sizes when selecting fresh California peaches and nectarines.