11. Key Finding
60% or more of heavy users of peaches, plums, or nectarines are also heavy users of one or more of the other category fruits.
Opportunity
Provide in-store displays rich in variety; encourage multiple purchases from the category.
60% or more of heavy users of peaches, plums, or nectarines are also heavy users of one or more of the other category fruits.
Provide in-store displays rich in variety; encourage multiple purchases from the category.