1. Key Finding
A range of variation in consumer preferences shows there's no single perfect peach - or plum or nectarine. A little more than half of consumers describe their ideal peach, plum, or nectarine as flavorful, sweet, firm with a little give and juicy. However, there are significant numbers of consumers who prefer their fruit firmer or softer, sweeter or tangier, juicier or just moist.
Opportunity
Be open to category opportunities that arise during the season based on peach, plum and nectarine variety. Give consumers the choice they’re asking for: a range of ripeness levels for peaches, plums and nectarines. Help consumers understand how to select peaches, plums and nectarines that satisfy their personal preferences.
